Kimberly-Clark, the consumer goods powerhouse behind brands like Huggies, Kleenex, and Scott, is making bold strides in digital transformation to strengthen its ecommerce capabilities and meet the demands of a rapidly evolving marketplace.

A key aspect of this initiative is harnessing the power of data and technology to better understand consumer behavior. “Data is at the heart of our transformation,” said Zack Hicks, Chief Digital and Technology Officer. “We aim to create a 360-degree view of our customers to offer more personalized experiences and strengthen partnerships with retailers.”

The company is also prioritizing supply chain optimization by embracing cloud-native applications and SaaS technologies. “Efficiency in the supply chain is crucial to deliver the right product at the right time,” Hicks added. This approach not only enhances operational efficiency but also ensures a seamless shopping experience for customers.

Kimberly-Clark’s focus extends to empowering its workforce to embrace change. “Talent is the game-changer for driving innovation,” emphasized Hicks. By investing in upskilling and fostering a culture of collaboration, the company is equipping its teams to lead in the digital age.

These efforts are already yielding results. Robotic process automation (RPA) has been integrated across various functions, streamlining processes and achieving substantial cost savings.

“Ecommerce is not just another channel; it’s a pivotal element of our future strategy,” said Hicks. With a clear vision and strategic investments, Kimberly-Clark is poised to remain a leader in the consumer goods sector, leveraging digital transformation to connect more deeply with its customers and drive sustainable growth.