Reinventing Immune Health: Graeme Clegg’s Colostrum Legacy
“The secret to long life is hidden in the mysterious first moments of life.”– Graeme Clegg.
When Graeme Clegg discovered the extraordinary potential of colostrum, the first milk produced by mammals, he wasn’t just uncovering a health secret. He was unlocking a natural solution that would redefine wellness. As the Executive Chairman of New Image™ International, Graeme’s vision extended beyond business; it was about harnessing nature’s most powerful gift to support immunity and health at every stage of life.
What began as a curiosity about nutrition has grown into a global movement, with Graeme leading the charge to bring colostrum-based solutions to millions. His work wasn’t just about launching products—it was about reintroducing the world to the ancient wisdom of nature in the most modern ways possible.
The Foundation of a Leader
Graeme Clegg’s journey didn’t start in the boardroom; it began in the wide-open fields of New Zealand. Raised on a farm, he was no stranger to hard work, but his connection to nature went beyond the physical labour. He was deeply curious about the secrets the natural world held, even as a young boy. Graeme was never the star student, and at times, his confidence faltered. Still, his parents seemed to see something special in him-something he had yet to discover in himself. Their unwavering support became a bedrock he came to rely on for his personal growth.
“You have to be your own boss, that’s the only guarantee in life,” his father used to say. You must control your own destiny. You either build your own dream or help others build theirs That advice resonated with Graeme. His curiosity took him from his family farm fields directly to a contractor in the shearing industry, where in no time, he earned a reputation. Always competitive and believing in leading by example he went on to setting a world shearing record. Yet, Graeme believed success wasn’t solely about hard work; it was about finding purpose. It was about exchanging physical muscle for mental muscle, as that was how wealth was created. His mission became even more focused when he realized the potential locked within nature, particularly in colostrum which would later on serve as the foundation for New Image™ International.
The Turning Point
Graeme experienced one personal tragedy after another that would change his view of life and health forever. Cancer claimed the lives of his parents and younger brother, and their deaths left him in grief but also searching for answers. What was the secret to health and longevity? How could he stop this from happening to anyone else? It was during this period that he immersed himself in the science of immunity, and in so doing, made a stunning discovery in the life-changing capabilities of colostrum. “If colostrum could give calves the gift of life, it could do the same for people,” Graeme realized. He didn’t start his company to make money but to save his life as he realised, he was possibly genetically programmed to also be a victim of cancer and was not prepared to leave that to chance. He says he has been blessed to have received both benefits.
Success for Graeme wasn’t a cakewalk. However, with a lot of determination and a belief in the products he sold in 1984, he founded New Image™ International from the trunk of his car. Weight management systems, vitamins, mineralsㅡhe tried to sell what people needed, The market was tough as in those days as the establishment said supplements were unnecessary if you ate healthy, and the road to growth was anything but easy.
With renewed purpose, he started to work with scientists to create colostrum-based products that were tasty but still served a helpful purpose for strengthening the immune system, no matter the age of the person taking the supplement. From there, it became a turning point in not just Graeme’s mission but also in the path of New Image™ International. It grew from a small business being run from his car into a global leader within the wellness industry because of Graeme’s relentless pursuit of health and his pioneering spirit toward natural solutions.
The Colostrum Revolution
For Graeme Clegg, colostrum wasn’t another health product; this was the key to a new frontier. While most of the world was busy chasing quick fixes and artificial solutions, Graeme saw something different, the original immune booster. Colostrum is the first milk of all mammals and has gone highly unnoticed in modern health practices. Bovine colostrum which is plentiful, is compatible with human colostrum. Colostrum has all the biomolecules necessary to restore dysfunctional immune systems back to optimum. All disease and even aging is the result of a dysfunctional immune system.
Graeme had an insatiable curiosity and was always ready to question established wisdom, and he knew that this was going to be the future of immunity and wellness. Colostrum was worshiped by all ancient civilisations as a spiritual product. The people knew if there was an epidemic, they took colostrum for protection. It was acknowledged as the “Gift of Creation”
Collaborating with leading scientists, Graeme worked tirelessly to harness the power of colostrum. Rather than simply commercializing it, Graeme wanted perfection. He was the company’s best customer, taking all products to maximise his health and slow down the aging process. At 84 years of age, he is acknowledged as “The man who slowed down time”.
New Image™ International became the pioneer in developing advanced colostrum products, utilizing state-of-the-art processes to preserve the purity and bioactivity of this natural wonder. Under his leadership, Graeme went about developing state of the art manufacturing plants and creating formulas suitable to restore and optimise every stage of life.
“Colostrum is nature’s way of giving us immunity right from the very start,” Graeme often says, and it is this philosophy that leads innovation at New Image™ International. The company did not just sell wellness products; it introduced a whole new way of looking at health, one that was essentially old, combined with modern science.
A Visionary’s Approach to Business
Just like his journey, Graeme’s approach to leadership is quite unconventional. He perceives business as being much larger than the bottom line; business is about purpose. New Image™ International isn’t a company in his thoughts; it’s a movement. He leads from a pretty deep-set philosophy of empowering others to realize their own potential, whether that other is an employee, a distributor, or a customer. He sees himself not as an executive but leads through example, with the utmost humility, relentless drive, and a keen desire to build something meaningful. As Graeme used to say, “Leadership isn’t about being the boss, it’s about inspiring others to find their own path.” It is this kind of thinking that has set the tone for New Image™ International’s culture, placing innovation, empowerment, and personal growth at the forefront. Under his leadership, the company has experienced success in the highly competitive wellness market, expanding operations into more than 22 countries while true to its core values around the promotion of natural health solutions. Graeme has been acknowledged as a global leader in the direct sales industry receiving many awards including recently “Leader Of The Year” presented in the House Of Lords London. He also represents the industry sitting on the World Federation Of Direct Sales CEO council that sets the code of ethics for the industry.
A Lifetime Investment in Wellness
Graeme Clegg took wellness to a very personal level. Having witnessed the tragedy of his family falling victim to cancer, he had a lifetime commitment to health prevention. Always concerned about health systems today being focused on reaction and not pro action which leads to unnecessary traumas and financial cost. He was not only a seller of the products but a preacher of a certain way of life with which people could live longer and better. Graeme knew that a proper balance of diet, supplements and lifestyle could make all the difference in life, and to that principle, he dedicated himself: to let the world know. Today one and a half million people consume one of the company’s beauty or wellness products daily. That’s 17 a second and the companies 4 manufacturing plants in New Zealand have the capacity to produce.
His personal transformation from an active shearer to an active advocate of health became proof of his beliefs. Graeme is a firm believer in the power of conscious choices, whether it’s about what we consume or how we live. Over 84 years, his discipline in staying fit despite his rigorous travel schedule serves as a testament to the principles he champions through New Image International. Last year his global travel schedule was 480,000 kilometres which is one and a half times to the moon.
NewImage™ International and Worldwide Impact
Under Graeme’s visionary leadership, New Image™ International grew from its early days as a colostrum-based products company into a world leader in the wellness industry, offering a broad range of health and beauty products trusted by millions of people across 22 countries. Its innovative approach has fetched many recognitions for the company, including Deloitte Fast 50 Exporter of the Year and several international product awards.
“Our goal isn’t just to grow a business, it’s to create a global movement for better health,” Graeme explains.
And that is precisely what New Image™ International has done. Drawing on the power of nature as the foundation of its endeavours, this company has introduced natural wellness solutions to literally millions of individuals, through products aimed at wellness, immunity, beauty, and good health. Growing constantly, the company eyes entering new markets in Korea, India, and more. Graeme’s vision of world impact through wellness happens one product at a time, one person at a time.
Looking Ahead– A Legacy of Wellness
As a high-spirited and passionate person for wellbeing into his ninth decade, Graeme’s vision for the future is as bold as it ever was: to continue pushing the boundaries of what’s possible in the world of natural health. Graeme is deeply involved in the research and development of the next generation of wellness products. Stem cell therapy, natural gene optimum functioning and biologics breakthroughs offer Graeme the opportunity to extend human life and improve health outcomes.
Quotes:
“Health isn’t just about what you put in your body—it’s about the choices you make every day.”
“You don’t have to be extraordinary to do extraordinary things. You just need to be committed.”
“Wellness isn’t about perfection. It’s about progress, discipline, and consistency.”
“The answers to our biggest health challenges have been in nature all along. We just need to look a little closer.”
“It’s not just about living longer—it’s about living better, and that starts with the choices we make today.”
